[Used Book] Identity Suite: Visual Identity in Stationery - Victionary [Condition: B]

Author: Victionary

Translator:

Publisher: Viction:workshop Limited

Publication year: 2012

ISBN: 9789881943880

Description:

Identity Suite captures the vanguard work in branding from across the globe. Here logos, letterhead, business cards and correspondence designs effectively capture the aesthetics of the products and en- tities they represent. The designers behind each of the 97 featured brands convey their clients' corporate identity through stationery with deliberation and concision. An envelope becomes an attach case, a stamp a signature. And in addition to the wide array of examples that comprise Identity Suite, the latter portion features in-depth case studies tracking seven companies' successful ventures in brand exten- sion through creative use of stationery. From Wanderlust, the Singapore design hotel, to S.J.C., creator of unique domestic art objects in Sweden, Identity Suite demonstrates how ephemeral concepts surrounding a brand can be harnessed and made concrete utilizing as unlikely a toolkit as the office supply closet.