[Used Book] The Complete Idiot's Guide to Branding Yourself - Sherry Beck Paprocki & Ray Paprocki [Condition: B]

Author: Sherry Beck Paprocki & Ray Paprocki

Translator:

Publisher: Alpha

Publication year: 2009

ISBN: 9781592578962

Upload date：261028

Description:

A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It ? An in-depth understanding of the principles of successful brand building-in any context ? Practical tools to build and manage powerful relationships ? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both ? Advanced techniques to continually refine your unique personal brand